Ok, marketing department, graphic artist and anyone who is color critical all know that a Xerox Digital press is the answer! 2400 x 2400 DPI is twice the resolution of any other vendor. The 570 comes with a Fiery that RIPs through large graphic arts file like butter and contains a pantone CMYK process matching software engine. If you are color critical, want to print on heavy or exotic paper stocks, the 570 not a copier, rather it is a Digital Press that you can make a copy on if you need to. Sold/leased in both new and Certified Better Than New models.